My affiliate site is getting 2K monthly visitors but conversion to Amazon is under 1%. Traffic sources are mixed — Google organic and Pinterest. Products are relevant to search intent and links are clearly placed. What am I missing?

Google organic traffic often arrives with high buyer intent, especially through comparison and review queries, which can convert at 3-8% when using buyer-intent keywords like 'best for [use case]'. However, organic traffic from Google requires mobile optimization for effective conversion, as 64% of organic traffic is mobile and such optimized sites achieve 64% higher conversion rates. Additionally, page load times under 2 seconds are crucial, as they can boost conversion rates by 50%. Pinterest and social traffic, on the other hand, come with discovery rather than immediate purchase intent. This type of traffic often leads to conversions beyond Amazon's 24-hour cookie window, especially since users tend to save products and return 2-4 days later. Opting for direct brand programs with longer cookie windows, ranging from 30 to 90 days, helps mitigate this issue. Using comparison tables with 'Winner' or 'Best for [use case]' callout boxes above the fold can help capture immediacy in buyer intent from those ready to convert, especially when links are placed effectively as the high visibility of these placements can achieve 25-40% higher click-through rates. For mobile optimization, horizontal scrolling or accordion design in comparison tables ensures usability and increases conversion. Given the mid-range product price point of $30-$100, conversions often occur after 2-3 browsing sessions, and trust signals can increase conversion rates by 35-42%.